LINEEZ - a social network

DESIGN STRATEGY + DESIGN THINKING + UX RESEARCH + BRANDING

ROLE

Project Manager, Research Lead, Strategist, UX Research, Copywriting.

OBJECTIVE

The waiting culture of regarding social visibility can be described as “see and be seen”, stores and brands who are in demand create a subculture of wanting and showmanship. But what about the time and stress of just wanting to be in on the fun? We strived to create a social network that unearths untapped spaces through research, concept creation and business development. How might we identify the pain points experienced while waiting for a service with the aim of streamlining your life and facilitating interpersonal connections?

SOLUTION

Lineez was developed for the curious and adventurous. This app will allow you to discover new restaurants, music venues, bars and other attractions by your location. Current wait times and atmospheric levels are measured and confirmed by other users as well as other technological advances to measure crowds. Games, meditation and other activities are used as techniques to help you manage your time and stress. Connect with other users and save yourself the time of checking the missed connections later on Craigslist. Additionally, as a business owner you will be able to purchase access to a portal to access reviews, manage lines, post announcements, and compare your business value to other neighboring venues.

These images are taken from the final presentation of concept and research to the Fall 2017 Design Management course, Design Innovation Development and Marketing Strategies.

For the full process book, please see here. This documents the different stages of researching from defining user networks to concept creation, business development, future planning, as well as UX design and branding. The process book highlights the many tools used to synthesize, organize, create and map opportunities through market research in addition to industry and competitor analysis.